About Bdoc Sports

Built on Experience.
Driven by Purpose.

Focused on What’s Next.

Empowering athletes, students, and professionals with the knowledge, tools, and relationships to create opportunity at every stage of their journey.

Opportunity Doesn’t End
at the Final Whistle.

Success is about more than athletic performance. It’s about recognizing your potential, preparing for what’s next, and developing the confidence to pursue opportunity both in and beyond sports.

Whether you’re a young athlete building a foundation, a student preparing for college, a professional navigating your next chapter, or an agent supporting an athlete’s career — the right guidance can change your trajectory.

By combining firsthand athletic experience, strategic development, meaningful mentorship, and innovative technology, we’re building a connected ecosystem that helps individuals take ownership of their journey and earn their next opportunity.

Meet the Bdoc Team

Two distinct backgrounds. A shared commitment to mentorship, innovation, and helping people reach their full potential.

Adrian Lunsford
Adrian Lunsford
Founder · Athlete & Career Development

With over 30 years of experience as a professional athlete, coach, mentor, and business leader, Adrian brings firsthand insight into the opportunities and challenges athletes face throughout their careers. As the founder of Bdoc Sports, he’s committed to developing more than athletic talent — empowering individuals to think critically, build meaningful relationships, advocate for themselves, and prepare for success at every stage of life.

Amanda Frazier
Amanda Frazier
Program Development & Growth Strategist

Amanda is a business growth strategist, program developer, and entrepreneur with a background in business development, educational initiatives, community engagement, and technology-driven solutions. As the founder of ALFA Strategies and a passionate advocate for youth development, she brings strategic expertise and personal purpose to Bdoc — transforming ideas into accessible programs, connected resources, and innovative tools that empower people to take ownership of their futures.

The Mission Is Personal.

We believe talent and ambition deserve more than a moment of opportunity. They deserve the knowledge, support, and preparation to turn that opportunity into something meaningful.

Adrian has spent decades witnessing what athletes can accomplish with the right guidance — and what can happen when they don’t have it. His commitment to mentorship, accountability, and developing the person behind the athlete became the foundation of Bdoc.

Amanda shares that commitment through her experience in business, education, community development, and building programs that connect people with the resources they need to succeed. What brought us together was a shared belief that real development goes beyond delivering information — it means creating an environment where people can build confidence, think independently, develop relationships, and make informed decisions about their future.

We’re not here to define your potential.
We’re here to help you own it.

The Principles That Guide Us

Four commitments that shape every program, resource, and relationship we build.

Self-Advocacy

Empowering individuals to take ownership of their goals, decisions, and opportunities.

Education & Preparation

Making knowledge actionable so people can move forward with clarity and confidence.

Relationships & Mentorship

Building trust, creating connections, and providing meaningful guidance.

Growth Beyond the Game

Developing the skills, mindset, and strategies that support long-term success.

Your Journey. Your Goals.
Your Next Opportunity.

No matter where you are in your journey, there’s a next step worth preparing for.

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